Hudson Valley · Sonoma · full-service wedding planning · founded 2014 · 184 weddings planned

The wedding
you actually
want to attend.

Rose & Fern is a small, intentional wedding planning studio founded in the Hudson Valley in 2014 and expanded to Sonoma County in 2019. Over twelve years we've planned 184 weddings — no two alike, no "packages" we retrofit to couples. We don't do flash-mobs, sparkler exits, or 400-guest banquet halls. We're known for documented-family farm weddings, private-estate vineyard ceremonies, and restored-barn receptions under string lights, for 60 to 180 guests. We take on 14 full-service weddings per year, never more. Our 2026 calendar opens in May 2025. Member, Wedding International Professionals Association #WIPA-2014-8421; insured through Markel Event Liability for $2M per occurrence.

184 weddingsplanned since April 2014 · Hudson Valley + Sonoma
14 per yearfull-service · by design, never more
Featured inVogue · Martha Stewart · Brides · Over the Moon
12 yrssame founder · 6-person team · same vendor network
A candlelit outdoor wedding reception under string lights in a vineyard with long farm tables, bud vases of seasonal flowers, and guests toasting at dusk
Quinn & Béatrice · Ravenscroft Farm · Sep 2024 · 98 guests
Three ways to work with us

From a long engagement
to a three-month sprint.

Our three service tiers correspond to how much of the process you want us to lead. The middle tier — full-service — is what 82% of our couples choose and what we were built to do.

Month-of · coordination

From $7,800starts 8 weeks before · 14 pre-wedding hours + full wedding day

You've done the planning, selected the vendors, booked the venue. We come in at 8 weeks out, inherit every contract, run the final logistics, design the day-of timeline, and run every minute of the wedding day itself including vendor coordination and family logistics. This is the plan for couples who love planning and want a professional to run the day.

  • — 14 hours pre-wedding · 3 meetings
  • — Vendor contract audit + timeline build
  • — 12-hour wedding day with 2 assistants
  • — 1 hour post-wedding vendor wrap
  • — 6-week advance bookings only

Destination & elopement

From $14,800domestic · international adds travel; 2 per year maximum

Intimate weddings of 2–40 guests, usually destination. We've planned elopements in Reykjavík (Iceland, 2019), a 12-person ceremony in Oaxaca (2022), a 28-guest wedding in the Scottish Highlands (2024), and a courthouse-plus-dinner in Manhattan (2023). Full-service model compressed to destination logistics: we travel with you, carry a full location-scouting kit, and handle every permit, florist, officiant, and private-dinner booking.

  • ✓ 2 scouting trips included (+ travel cost)
  • ✓ Permit research + local vendor sourcing
  • ✓ 2-day wedding presence · team of 2
  • ✓ Multi-language vendor coordination
  • ✓ 2 international weddings per year maximum
Four of the last fourteen · full-service weddings 2023–2024

Real weddings.
Real numbers.

Quinn and Béatrice's vineyard reception with long farm tables, candles, and bud vases at Ravenscroft Farm
September 2024 · Hudson Valley NY · 98 guests · 18-month engagement

Quinn Takamura-Okonkwo & Béatrice Halvorsen-Rask

Ceremony at Ravenscroft Farm (private 48-acre estate, Rhinebeck), reception in the restored 1848 dairy barn, afterparty in the converted cider press. Seasonal garden florals by Tesselaar Bloom, family-style dinner by Chef Oluwaseun Akintola (Gramercy Tavern alum, now her own restaurant Dusk in Hudson). Total wedding spend: $187,400. Featured in Martha Stewart Weddings Spring 2025.

Theo and Sigrid's intimate 24-person dinner wedding at a restored chapel in the Hudson Valley
October 2023 · Hudson Valley NY · 24 guests · 9-month engagement

Theodoros Papadakis-Okafor & Sigrid Hammarskjöld-Valdés

A single-day elopement-style wedding for 24 at the restored 1824 Stone Chapel (Esopus), followed by a long single-table dinner at Ole Savannah. Florals (dahlias, dusty miller, plum foliage) by hand from the groom's mother's garden. Officiant: the bride's college professor. Total spend: $48,200. A lesson in how much a wedding can be with so much less.

Miriam and Jasmine's barn reception with copper candelabras, ivory linen, and fireside dancing
August 2024 · Sonoma County CA · 118 guests · 16-month engagement

Miriam Okonkwo-Beaumont & Jasmine Valdés-Nguyen

Two-day celebration: welcome dinner at a private olive grove Friday evening, Saturday ceremony at Halvorsen Farm with a Greek Orthodox officiant, Sephardic-Nigerian fusion dinner by Sucrose Catering (Oakland). 12-piece band that played until 1:30 AM, ending with acoustic fireside set for the last 40 guests. Total spend: $228,400. Featured in Over the Moon Jan 2025.

How booking us actually works

Five steps
from hello to
rehearsal dinner.

01

Discovery call · free · 30 minutes

We talk. You describe what you're imagining, we ask questions, you ask questions. No pitch deck, no packet. If we're a fit we move to step two within a week; if we're not, we'll recommend 3 colleagues who might be. 68% of our discovery calls become bookings.

02

Proposal & contract · within 7 days

A written proposal with tier recommendation, fixed fee, scope, and draft timeline. Contracts are plain-English (no "artist reserves the right to" nonsense), 3 pages, with a 50% deposit to hold the date. You have 14 days to sign.

03

Onboarding & design · months 12–9

A 3-hour design discovery session. We visit your venue (or help find one if you haven't). You receive a printed 60-page inspiration book hand-assembled by our designer. Budget spreadsheet goes live. Vendor sourcing begins for the 8 core vendors.

04

Logistics · months 8–1

Monthly meetings, weekly budget updates, vendor contracting and payments. Seating charts, RSVPs, hotel blocks, transportation, rentals, permits, weather plans, family complications — all of it runs through us so you don't carry it. You keep the vision; we carry the project-management weight.

05

Rehearsal + wedding day · we run it

2-hour rehearsal the day before. Wedding day: our team of 4 arrives 4 hours before ceremony, stays through final vendor load-out (usually 2 AM). You do not touch a logistical thing all day. We follow up 72 hours later with a handoff doc, vendor review requests, and all post-wedding administrative close-out.

Six people on your wedding

The same team.
Every time.

Madeleine Rose Ravenscroft-Beaumont, founder and lead planner

Madeleine Rose Ravenscroft-Beaumont

Founder & lead planner · since 2014

12 years planning, 184 weddings. Previously 6 years at Colin Cowie Lifestyle NYC. BA Cornell School of Hotel Administration '08.

Cordelia Halvorsen-Okafor, design director

Cordelia Halvorsen-Okafor

Design director · since 2017

BFA Parsons '13. Leads all creative direction, inspiration books, signage, florals brief, and printed invitations.

Théophile Akintola-Nakamura, logistics manager

Théophile Akintola-Nakamura

Logistics manager · since 2020

Runs budgets, vendor payments, permits, transportation, rentals, weather plans. The reason nothing gets dropped.

Questions couples actually ask

The honest
answers.

What does a Rose & Fern wedding actually cost, all-in?

Our full-service couples spend between $95,000 and $340,000 in total wedding budget, inclusive of our fee, venue, catering, florals, photography, attire, music, stationery, hotels, and transportation. Our planning fee typically represents 8–14% of total spend. We require a minimum total wedding budget of $85,000 for full-service in 2026. This is not because we're expensive — it's because anything lower and you'd be better served by a month-of coordinator plus self-planning, which we're happy to help you find.

How far in advance do we need to book?

Full-service: 12–18 months out. Our 2026 calendar (14 weddings) is 71% booked as of March 2025. Month-of: 6+ weeks out. Destination: 10+ months. We do keep one "late-booking" slot open each season for couples who come to us at 8 months out; it disappears fast.

Do you work with same-sex couples, interfaith weddings, and cultural ceremonies?

Yes, and we have 12 years of specific experience doing so. Of the last 42 weddings: 11 same-sex, 8 interfaith (Jewish-Christian, Hindu-Muslim, Orthodox-secular), 6 fully bilingual ceremonies, 3 Yoruba traditional ceremonies preceding Western receptions. Our vendor list includes officiants and venues that are genuinely affirming, not just tolerant. We will never "assume the default" on your wedding.

Will we actually work with Madeleine or will we get handed to a junior planner?

Full-service: you work directly with Madeleine (NY) or Saoirse (CA) from discovery call through rehearsal. Cordelia leads design, Théophile leads logistics, and we have 2 event-day assistants. Six people total touch your wedding. No account managers, no handoffs. Month-of: you work with Madeleine or Saoirse plus one assistant on the day.

What happens if it rains / it's 108°F / something goes wrong?

Every full-service wedding has a documented weather plan approved 60 days out. Every vendor contract has a force-majeure clause we negotiate upfront. Our team carries backup everything on event day: battery packs, sewing kits, stain pens, emergency seamstress, extension cords, umbrellas. We have never cancelled a wedding in 184 events. We have moved three weddings indoor within 4 hours of ceremony (June 2016, Aug 2021, July 2023). All went on to be wonderful.

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