Featured Case Studies
End-to-end design work with measurable outcomes.
FinFlow — Banking Redesign
Redesigned the core banking experience for 2M+ users. Reduced task completion time by 40% and increased NPS from 24 to 67.
View Case Study →Orbit — Team Collaboration Tool
Led design for a B2B SaaS from 0→1. Shipped in 6 months. Achieved 91% user retention at 90 days post-launch.
View Case Study →Loom — Fashion Shopping Redesign
Streamlined checkout flow for a DTC fashion brand. Cart abandonment dropped 28%. Revenue up 34% post-launch.
View Case Study →Skills & Tools
Design
Research
Strategy
Collaboration
My Design Process
A structured but flexible approach that delivers results every time.
Discover
Deep-dive research: user interviews, competitive analysis, heuristic evaluation, and stakeholder alignment.
Define
Synthesize findings into personas, journey maps, and a crisp problem statement that everyone aligns on.
Design
Wireframes → hi-fi prototypes → design system components. Iterate fast, validate faster.
Deliver
Dev-ready specs, component library handoff, and post-launch usability monitoring to close the loop.
Clients & Employers
Let's Build Something Together
Open to freelance projects, full-time roles, and advisory work. Drop me a message and I'll reply within 24 hours.