The 24th — Spring Garden
Coral Charm peonies, pink ranunculus, tulips (parrot), flowering quince. Wrapped in kraft paper, tied with cotton string.
Wildflower & Fern is a twelve-year-old flower studio in Boerum Hill, run by Josephine Aldana and a team of four florists. We sell what's at the flower market on 28th Street that morning, wrapped in unbleached paper, tied with cotton string. No roses from Ecuador in December. No baby's breath. No plastic clamshells. Orders before 11am arrive same-day in Manhattan and Brooklyn.
Josephine opened the shop in April 2014 after seven years at the farmers' market. The rule from day one was simple: if it's not in season within 300 miles of New York, we don't sell it. That means no tulips in August, no peonies in November, and yes, sometimes the bouquets are a bit odd in February (we go deep on branches and dried alliums).
In peak season we visit the 28th Street flower market three mornings a week, plus pickups from twelve flower farms across the Hudson Valley and Long Island. Everything is arranged that day, by hand, in the studio at the back of the shop. Delivery is on foot (Brooklyn) or by our electric cargo bike (Manhattan).
Josephine and Mariana went to the flower market at 5:45am. These are the four bouquets we're building today. Order before 11am for same-day; after 11am arrives tomorrow.
Coral Charm peonies, pink ranunculus, tulips (parrot), flowering quince. Wrapped in kraft paper, tied with cotton string.
Whatever's best at the market today. Mariana picks. This morning: garden roses, lilac, ranunculus, fritillaria, scented geranium, sweet peas, two branches of flowering quince. Every one is different.
Double the studio bouquet. The one you order when someone turned 40, got a new job, or had a really bad week. Usually sells out by 2pm — we make six a day.
Five buckets of mixed market flowers, unarranged, delivered with a written sheet of what's in each. For dinner parties, baby showers, the one time your mother-in-law stays over. Pick-up only.
◦ All bouquets arrive in a vase-ready hydration tube · care card tucked in · Mariana's handwritten note on the studio bouquet, always · next-day delivery free over $80
Wildflower & Fern does 28 weddings a calendar year — roughly one a weekend between late April and late October. Josephine and Mariana run every one personally. We only take a wedding if we're available for the full install and if the couple is okay with seasonal (yes, that still needs to be said).
"Josephine quoted us $6,400 when every other florist we talked to was quoting $14K. On the day the flowers looked better than any of the $14K mood boards. My mother cried. I cried. The flowers were out of this world."
"We had Wildflower for our wedding in May 2024 and the centerpieces were so good my mother-in-law has tried to hire Josephine to do her living room twice."
"The peonies were the exact right shade. I'm still thinking about them. It's March 2026 now."
◦ 486 active subscribers in Brooklyn and Manhattan · first delivery starts the week after you sign up · we'll email the day before with a preview of what's coming
Order by 11:00am ET. Josephine starts the day's arrangements at 11:15 after unpacking the market. After 11am orders go out the next delivery day. Sunday and Monday we don't deliver (we rest), but you can pick up from the shop on Sunday 10–4.
All of Brooklyn (free over $80), all of Manhattan below 110th (free over $100), Long Island City, and DUMBO. Outside those zones we'll quote a cab or messenger — usually $25–45. We do not ship.
Yes, as long as they're in season in the Northeast. You can also write "Mariana's choice" in the notes and she'll use her judgment (most people do). We won't substitute with anything not on our "always sourced" list without texting you first.
We leave the bouquet at the front door in a hydration tube for up to 4 hrs with the building super if they're friendly; otherwise we bring it back and redeliver the next day. We don't charge for redelivery if it's our mistake; $15 flat if it's a bad address.
Yes. About 12% of our business is 28 small offices on monthly retainer. We invoice NET-14, COI on request, and handle seasonal events (launches, parties, client gifts). Email hello@tilkly.com and Josephine will reply by end of day.
Properly trimmed and re-cut every 2 days, 8–10 days for the studio bouquet. Peonies are 3–4 days (their nature). Ranunculus 6–7. Dahlias 5. We include a handwritten care card in every order; Mariana is strict about cold water and a clean vase.