Elena
Vasquez-Pryce
Operating executive with 25+ years of P&L leadership across consumer, media, and enterprise software. Currently serving on three public boards.
A career in three acts.
Elena Vasquez-Pryce is an operating executive and independent director. Over twenty-five years she has led consumer, media, and enterprise software companies through two IPOs, one leveraged buyout, and four major category transitions. She is currently lead independent director at Pemberton Industries (NYSE: PEM), serves on the governance and compensation committees at Meridian Health (NASDAQ: MRDH), and chairs the audit committee at Oak Grove Logistics (NYSE: OGL).
Her operating career began at McKinsey & Company, where she spent seven years in the consumer and retail practice. She subsequently held P&L leadership roles at two Fortune 500 consumer companies before being named CEO of Halcyon Media, which she led through an eight-year growth cycle culminating in a public offering in 2019.
Selected roles.
Halcyon Media Group. Led the company from $140M to $1.2B in revenue; took public on NYSE in 2019. Directed nine acquisitions and three divestitures.
Northstar Brands, Inc. Managed $2.8B P&L across 12 brands and 8,400 employees. Launched the company's direct-to-consumer platform, which reached 18% of revenue by 2015.
Meridian Consumer Holdings. Led corporate strategy and M&A during the company's international expansion into 14 new markets.
McKinsey & Company. Member of the consumer and retail practice; served clients across the U.S., EMEA, and Latin America.
Current & past board service.
Recent appearances.
For inquiries.
Board, advisory, speaking, and press inquiries are handled by the Pryce Group. Please allow 5–7 business days for response.