Creative workspace
✦ Brand Designer · Illustrator · Creative Director

Craft. Color.
Connection.

I transform brands into stories that people feel before they read. 12 years of creating identities, campaigns, and experiences for brands that dare to be different.

Clara Watts

About Me

Where Imagination Meets Intention

I've spent 12 years at the intersection of art and commerce, helping brands find the visual language that makes them unforgettable. From boutique startups to global campaigns, every project begins with the same question: what feeling do we want to create?

Based in Brooklyn, working worldwide. Currently taking on select projects for Q2 2026.

120+Projects Delivered
40+Brand Identities
12Years Experience

What I Do

End-to-end creative services for brands ready to stand out.

🎨

Brand Identity

Logo, typography, color system, brand guidelines, and everything that makes your brand recognizable at a glance.

✏️

Illustration & Art Direction

Custom illustrations, editorial art, and visual storytelling that adds a unique hand-crafted dimension to your brand.

📱

Digital & UI Design

Websites, landing pages, app interfaces, and digital campaigns designed to convert while maintaining brand integrity.

📦

Packaging & Print

From luxury packaging to editorial print, tactile experiences that delight and differentiate on shelf and in hand.

Selected Work

Mara Coffee — Brand Identity

Full rebrand for specialty roaster · 2025

Soleil Magazine

Editorial Design · 2025

Bloom Skincare

Packaging · 2024

Verne Apparel — Campaign

Art Direction & Photography · 2024

Awards & Recognition

2025

ADC Silver Cube — Brand Identity

Art Directors Club · Mara Coffee Identity System

2024

Communication Arts — Typography Annual

Selected work: Soleil Magazine Typographic System

2024

D&AD Wood Pencil — Packaging Design

Bloom Skincare Sustainable Packaging Series

2023

HOW Design Excellence Award

Best of Branding — Verne Apparel Campaign

Ready to Create Something Extraordinary?

I'm selective about the projects I take on because I give each one everything I have. If you're ready to invest in design that moves people, let's talk.

Start a Project →
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